About American Exchange


American Exchange Leadership Team

Rober Huffaker founded American Exchange to simplify healthcare for all Americans.

Robert Huffaker


Bobby founded American Exchange during the implementation of the Affordable Care Act with the mission of helping consumers understand the complexities of the healthcare journey. Staying hyper-focused on customer needs has allowed American Exchange to deliver much-needed services in the healthcare space. Outside of American Exchange, he gets the most joy from serving and assisting non-profit organizations in the community and individuals in need. For fun, Bobby owns and operates an offshore fishing team known as Big Fox in South Florida and the Bahamas. He also enjoys spending time with his family, playing golf, and hunting.

Andrew Hetzler is passionate about helping business clients improve access to care in their communities and create sustainable organizations.

Andrew Hetzler

Chief Executive Officer

Andrew is passionate about helping people understand health insurance options. Since 2013 he has worked with many community-based organizations to set up enrollment resources for people within the communities that they serve.

Operations/Customer Service

Rachel Cullor is ready to help individuals and families find affordable healthcare coverage.

Rachel Cullor

Co-Director of Customer Service

Rachel is a health insurance benefits management and customer service expert who is dedicated to making interactions with American Exchange representatives an easy and enjoyable experience. As one of the leads of our Customer Service team, she helps create processes to efficiently and satisfactorily assist our callers.

Mallory Howsen is a health insurance expert who is ready to find the right plan for your needs.

Mallory Howsen

Co-DIrector of Customer Service

Mallory is passionate about our role as advocates for our clients with their health insurance plans. She helps lead our Customer Service team and oversees training to ensure that we are providing excellent customer service to each client.

Revenue Cycle Management Services

Bridget Samojeden helps business clients improve revenue cycle management processes and increase your bottom line.

Bridget Samojeden

Director of Revenue Cycle Management

Bridget uses her exceptional listening skills to identify opportunities to improve client processes and generate more revenue.


Wayne Gay helps clients improve access to care in their communities

Wayne Gay

Vice President of Sales

Wayne uses his exceptional communications skills to help clients align business solutions to the unique healthcare needs in their communities.

Our Team

picture of Parker Newell

Parker Newell

Director of Finance

Parker is responsible for the day-to-day financial needs of the company. Parker is a University of Tennessee at Chattanooga graduate and joined the American Exchange team in 2021. When not at work, Parker can be found at the lake on his hydrofoil.

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Susan Patterson

Account Manager

Susan has worked in the healthcare sector for many years. She is motivated to help everyone obtain coverage that meets their needs and is thrilled to be part of a truly incredible team at American Exchange.

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Michelle Oakley

Medicare Specialist

Michelle, an American Health Insurance Plan (AHIP)-certified Medicare sales agent, enjoys helping clients understand Medicare Parts A and B, Medicare Advantage (Part C), Medicare Part D (prescription drug coverage), and Medigap insurance plans. Since 2005, she has built relationships with clients, helping them to navigate the healthcare system, take advantage of Medicare covered services, and access expanded benefits, such as fitness programs, offered by health plans.

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Kelsey Edgeman

Enrollment Specialist

Kelsey is a licensed health insurance benefits expert who enjoys working with people to find the right Medicare and Affordable Care Act (ACA) marketplace plan to meet their health, lifestyle, and budgetary needs.